Transform your business and close more sales with


The 4:2 Formula Fundamentals


You'll learn how to

Manage change and how the elements of change can lead to a purchase decision.

Look at why rapport is necessary for you to get a deeper understanding of your customers' motivation and build trust.

$129 USD

$99 USD

Mastering Sales 


Closing 2.0 

Online Course

$99 USD

$129 USD

About Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.

Master the discovery process to understand your customer's mission better than any of your competitors and sell more homes by focusing on your customer first!

Learn how listening and asking the right questions can help you build trust and demonstrate you're focused on their best interests.

Demonstrate that you’re speaking the same language, you understand the Why behind the Why and show them you understand!

Don't make the mistake of thinking your customer doesn't have follow-up questions or concerns just because they haven't reached out to you. Learn the best ways to keep them engaged, informed, and excited to buy!

You'll learn how to

Create rituals, routines and the attitudes you’ll need to persevere when others decide to give up.

Preserve and sustain the buyer’s emotional energy throughout the process — The Buying Formula™ tells us how people will make their purchase decision. You must preserve and sustain the buyer’s emotional energy throughout the process.

Follow-up and understand how it's an ongoing conversation that starts when you first meet the customer and extends through the purchase process.

Leverage email, text, video and phone follow-up and where and when to use them!

The Professional Home Builders Institute has partnered with
Shore Consulting to provide you with an exclusive offer!

Master the steps that are necessary to turn you into your customer's hero. You'll learn the techniques to strategically close deals that will help you crush bad habits and build better skills.

You'll learn how to

Create a close built on confidence and NOT fear (for both you AND your buyer!)

Jeff Shore Sales Training

"The 4:2 Formula was a complete game changer for me. First, I learned that the more human being you are when you ask questions, the more human being response you’re going to get, and this is the first step in understanding WHY someone is standing in front of you in the first place. The better the communication, the better the response! The 4:2 Formula has spurred an incredible amount of confidence in my sales interactions as I learn that it’s not about sharing details of my product, it’s about gaining agreement and actually helping folks improve their lives."

Area Sales Manager, Pacesetter Homes

$129 USD

" all sales people simple and effective ways to increase their results. Those who choose to master the process quickly rise above the pack. This is the best money you’ll ever spend to increase your customer experience and your team’s performance.

Vice President of Sales, Mattamy Homes

“Your material and approach continues to benefit our established agents and new sales consultants. I appreciate you as a sales trainer for keeping current and adapting your proven techniques in real time. Our ‘first visit’ sales have increased as high as 20%.Your techniques work!”

Sales Manager

Flow through a strategic closing process instead of forcing an awkward closing moment (YUCK!)

Deliver a sales presentation that is built for the close from the very first handshake

Feel less like a “used car salesperson” and more like an expert advisor and a trusted friend

Celebrate with your customer and keep the sale closed every time!


Copyright 2021 Professional Home Builders Institute

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We're the Professional Home Builders Institute

Canada's leader in education and training for the new home building industry

The Professional Home Builders Institute (PHBI) is the premium provider of education and training for Canada's new home building industry.

For over 30 years, PHBI has kept pace with the industry’s ever-changing needs by designing and delivering practical education and training that meets the national benchmarks established by the Canadian Home Builders Association.

$99 USD